A bridal gown is one of the most important dresses a woman will wear in her lifetime. It will be commemorated with pictures, Facebook posts and memories until the end of time. That’s why it is so important for every bride to get the perfect dress the first time she orders. In the ever-changing world of technology, online retailers are trying to make brides believe that ordering your wedding gown online is the easier pathway to securing her dress – cheaply. But watch out! There are a lot of pitfalls when going this route.
Policies and Research
Each online shop is different and can have a variety of order and return policies that are outlined in pages of fine print. While brick and mortar options also have policies, they can easily be explained in person by someone knowledgeable. By shopping online, you put all of the pressure of understanding those tricky policies on yourself, trusting you know what all the legal jargon means. Yes, you can click onto the BBB and try to research the company, but that may yield fruitless results if the shop you plan to order from isn’t based in the United States. Overall, the time and energy used to research the perfect online shop can be spent searching for your perfect gown in-person at a local shop.
They Say Satin, but You Feel Chiffon
While online product descriptions can be detail oriented and make you feel like you know the product, nothing compares to feeling and looking at a gown. Online pictures don’t let you see how the tulle will sit on your frame, or even how it will feel against your skin. Pictures just can’t show you the quality of fabric, color, beads, lacework and the other multitudes of details that make each wedding dress unique and gorgeous.
The Measurement Crisis
Sizing in everyday clothing can be a challenge for every woman, and there’s no exception for bridal gowns. Typically, these dresses run at least two sizes smaller than everyday clothes and many are custom made using your measurements. At a brick and mortar location, an expert stylist can take your measurements by hand and advise you on which dress size they think will work best for you. Online, you may have to trust size conversion charts and your own hands to get the right size, and if you’re wrong, it will result in headaches or even heartbreak. Online exchanges and returns aren’t easy and can sometimes cost as much as the dress!
The Experience of the Salon
Special moments are meant to be shared and cherished, and unfortunately, the world of online bridal gown shopping takes a magical moment and makes it impersonal. Trying on your wedding gown, looking in the mirror and saying “that’s the one,” is a moment you’ll remember for the rest of your life. Don’t tarnish it by choosing from a picture without ever seeing how it looks on you or sharing that traditional moment with the closest people in your life.
The Dreaded Knockoff Dress Nightmare
The worst nightmare of any online shopper is when the item they order doesn’t look at all like the picture. Maybe the color is off, or the stitching is coming undone, but all they know is that it looks like the cheap knockoff of what they saw online. You don’t want this to happen with your wedding gown. By going to a traditional boutique, you can rest assured that the dress you try on is the same cut, material, and quality of the dress you order. Plus, if you aren’t satisfied with the dress that comes in, you’ll have someone in person to help you handle a return or exchange and to calm you down in what is an already stressful time.
Choosing your wedding gown should be a fun and special experience. The Perfect Bride is a full-service brick and mortar bridal shop that’s in business to help brides find their perfect gown. Whether you’re looking for a traditional silhouette or something a little sexier, we have everything you need to make shopping a breeze. From picking your gown to accessories and alterations, we do it all. Call to schedule an appointment today and visit our website to learn more about all we offer for brides to be.